Sugar greater lure than cocaine?

The newsbrief from Faculty of 1000 drew my attention to this new paper: Intense Sweetness Surpass Cocaine Reward. In this paper the research from Bordeaux show that 9 out of 10 rats choose saccharin-sweetened water over intravenous cocaine, when put in an either-or choice situation.

Interesting in itself, and next comes the question: How does this result compare to the human reactions to sweets and addictive drugs?

Illustration courtesy: Natural History Magazine - The Wild Rat